Claude Applications for Business & Marketing

What you will be able to build

Move from one-off prompts to reusable AI-powered business workflows.

The workshop focuses on practical Claude applications you can take back to your job, team or business.

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AI Assistants

Build marketing, research, proposal and customer-support assistants.

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Claude Workspace

Use Projects, knowledge, files, artifacts and reusable prompt libraries professionally.

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Marketing Intelligence

Accelerate research, competitor analysis, personas, ICPs and customer journeys.

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Connectors, Skills & MCP

Connect Claude to business context and create repeatable workflows.

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Claude Code

Build and improve websites, landing pages, marketing tools and dashboards.

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Marketing Automation

Automate lead qualification, campaign reporting and recurring business updates.

Who is this for

Built for people applying Claude to real business and marketing work.

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Marketing Managers

Build faster strategy, content, reporting, and campaign workflows.

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Business Owners & CEOs

Use AI to review ideas, decisions, proposals, and business updates.

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Content & Social Media Teams

Create structured content engines and reusable prompt systems.

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Growth & Performance Marketers

Analyze competitors, funnels, ICPs, and campaign insights.

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AI Transformation Teams

Understand connectors, skills, MCP, APIs, and internal AI assistants.

A trusted digital marketing academy in Egypt & MENA

12+ years of practical learning trusted by marketers, professionals, and businesses

Since 2014, IMFND Academy has earned the trust of learners, professionals, entrepreneurs, and organizations across Egypt and the MENA region through practical, expert-led education.

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Since 2014

12+ years of professional Digital Marketing and Social Media education.

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Alumni

Learners and professionals across IMFND programs and learning experiences.

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Programs

Digital Marketing, Social Media, Paid Media, Content, and AI programs.

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Experts

Diverse experience across regional and global brands, agencies, and technology companies.

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Collaborations

Partnerships and projects with companies and organizations across the region.

Program Schedule

4 practical days + a final practical project.

Day 1

Claude Foundations & Marketing Productivity

Amr Helal

Claude ecosystem, plans, capabilities and business use cases
Prompt anatomy, context engineering and prompt frameworks
Prompt chaining, formatting and role-based prompting
Projects, knowledge base, artifacts, memory and file analysis
Emails, meeting summaries, content, proposals and campaign brainstorming

Output: A reusable Claude workspace + prompt system for daily marketing productivity.

Day 2

Marketing Strategy & Content Creation

Amr Helal

Market research, competitor analysis and SWOT
Customer persona, ICP development and journey mapping
Digital marketing strategy, funnel strategy and go-to-market planning
Blog articles, landing-page copy, email campaigns and sales copywriting
Product launch, reporting and competitor benchmarking case studies

Output: A Claude-powered marketing intelligence, strategy and content workflow.

Day 3

Integrations, Connectors & Business Automation

Amr Helal

Google Drive, Gmail, Google Calendar, Slack, Notion and GitHub connectors
Claude Skills: installing, using and creating reusable skills
MCP fundamentals and business workflow examples
Marketing, support, proposal and research assistants
Hands-on workflow design using business context and repeatable assistant behavior

Output: A working AI assistant / recurring workflow connected to real business context.

Day 4

Claude Code, Automation & Advanced Business Applications

Amr Helal

Claude Code installation, setup and working with codebases
AI pair programming and documentation
Workflow design, marketing tools and dashboards
Lead qualification, campaign reporting and weekly business reports

Output: An automated business or marketing workflow, tool or dashboard built with Claude.

Practical Project

Final Practical Project

Amr Helal

Define a real business scenario
Build a Claude-powered workflow
Use Projects, prompts, files or connectors
Create a practical marketing output
Present the solution clearly

Output: A complete AI-powered marketing solution you can reuse after the workshop.

Trainer

Learn with an AI practitioner who trains teams to apply AI in real business.

Amr Helal

CEO & Founder, DotPy

AWS Certified Machine Learning – Specialty certified and holder of an Advanced Diploma in Artificial Intelligence from MIT. As the Founder & CEO of DotPy Academy, Amr Helal has led AI and Data Science training programs for universities, multinational companies, and government organizations, helping individuals and enterprises adopt AI through practical, industry-focused solutions.

Watch Before You Join

See the teaching style before you enroll.

Add the selected YouTube session here so visitors can experience the trainer and the practical approach before registration.

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YouTube session goes here

Claude Applications — Watch Before You Join

A practical preview session introducing how Claude can support real marketing and business workflows.

Testimonials and Graduate Feedback

Practical learning, stronger skills, clearer career direction

★★★★★

This diploma equipped me with hands-on skills and strategic knowledge across all majors of Digital Marketing. I'm truly grateful for the skills, insights, and confidence it's given me — and I'm looking forward to applying them in the digital marketing world.

Abanoub Mahfouz

Copywriter & Digital Creator

★★★★★

This course gave me practical, hands-on experience beyond theory — content calendars, client briefs, marketing strategies, Meta & TikTok ad campaigns, performance tracking, and AI tools to boost productivity and creativity.

Marina Boshra Shawky

Social Media Specialist

★★★★★

I have completed the Social Media Specialist diploma. This achievement reflects my commitment to developing expertise in digital marketing, social media management, content strategy, and brand communication.

Shahd Abdelzahir

Social Media Specialist

★★★★★

A rewarding learning experience that deepened my understanding of Digital Marketing through professional guidance and real market expertise.

Rahma Samy

Social Media Specialist

★★★★★

The diploma added practical insight across Content Marketing, SEO, Media Buying, and Marketing Strategy, supported by valuable feedback and guidance.

Hagar Khaled

Marketing Specialist

★★★★★

كحد شغال في مجال الديجيتال ميديا بقالي 10 سنين، كنت محتاجة أخد خطوة واضحة عشان أبدأ أعمل المحتوى الخاص بيّا وأعرف إزاي أديره صح. تجربتي مع IMFND كانت فارقة جداً؛ المحاضرين والدكاترة قمة في اللطف والاحترافية، وما بيبخلوش بأي معلومة. بدل ما كنت تايهة ومترددة مش عارفة أبدأ منين، بقيت قادرة أحدد خطواتي بوضوح والموضوع بقى أسهل بكتير بالنسبة لي. خطوة استثنائية وأضفتلي خبرة كبيرة.

Aya Khaled

Senior Digital Marketing Specialist

★★★★★

أنا جاي هنا عشان أبنِي فريق In-House وأمانج بنفسي، ومش حابب أعتمد على أي أجينسي خالص عشان السرية وعشان الموضوع بيبقى أسرع وأنجز. الدبلومة شاملة وفيها تفاصيل كتير؛ بدل ما كنت بدي تاسكات للتيم وخلاص، بقيت أقدر أمانج وأنا فاهم هما بيعملوا إيه والتفاصيل بتتعمل إزاي في السوشيال ميديا وGoogle Ads والـSEO.

Khaled Nassar

Marketing Manager

★★★★★

أخدت الدبلومة عشان أعمل Marketing بنفسي لشركتي (لغة تك). اشتغلت مع Agencies وFreelancers كتير وماوصلوش للنتيجة اللي عاوزها، واكتشفت إن أكتر حد هيوصلها صح هو أكتر حد فاهم الـProject.. اللي هو أنا. استفدت جداً من الـConnections والخبرة العالية للمحاضرين، وغيرت الـMindset عندي في إزاي أخطط للـCampaigns والـContent والـAnalysis للبيزنس بتاعي.

Omar Gamal

Founder, LoghaTech

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